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NBC to support indigenous media for global competitiveness

A digital Communication Expert and Chief Executive of a Direct-To-Home television Satellite brand, Mr Onochie Amaziani has said the ultimate purpose of digital television services is to enhance National Unity, promote innovation and create job opportunities.

Mr Amaziani stated this while on a courtesy visit to the management of the Nigeria Broadcasting Commission, NBC in Abuja.

Mr Amaziani said his newly established Brand tagged “Our TV” has varieties of channels and networks mainly designed to promote innovation and entrepreneurship.

Responding the Acting Director General of the Nigeria Broadcasting Commission, Professor Armstrong Idachaba stated that the NBC is poised to support and nurture indigenous media outfits to compete satisfactorily with foreign owned ones.

Professor Idachaba said the NBC realizes the value of broadcast content to socio-economic growth was not only on ground to regulate the industry, but to guide and encourage local broadcast brands against violations for them to thrive.

He said it was unfortunate that the thriving brands in the broadcast industry in the country were foreign based, so the locally conceptualized brand was meant to project national unity and peaceful co-existence.

Nigeria presently houses the largest broadcasting market viability in Africa with about sixty television broadcast brands.


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