Qatar has officially unveiled the 2022 FIFA World Cup logo.
The design which resembles the silhouette of the famous trophy awarded to the winner also comes with a shape of a famous traditional Emirate scarf, also used in many countries in the region.
FIFA says the World Cup emblem is meant to embody the vision of “an event that connects and engages the entire world,” while also reflecting the culture in which the sporting event is taking place.
The new swooping emblem is white with distinct maroon markings that are both floral and geometric.
The figure is supposed to resemble the number eight for the number of stadiums that will host the soccer matches, and the infinity symbol, for the “interconnected nature of the event.”
The World Cup is normally held during the summer months. But world governing body FIFA decided to move the 2022 tournament to the Qatari winter, following fears over the intense summer temperatures in the Gulf state.
The logo was officially launched on screens in various cities around the world including in New York, London, Paris, Moscow and Santiago and Johannesburg.
The 22nd edition of the World Cup, which will be the first staged in the Arab world, will get underway on November 21, 2022. The final will be played on December 18, 2022, Qatar’s National Day.
The official logo unveil video can be watched here.