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Colin Kaepernick Nike ad causes mixed reactions

An American football star who sparked a furore by kneeling during the national anthem has been unveiled as one of the faces in a major advertising campaign.

Colin Kaepernick kneeling protest. Photo: Sky News

Former San Francisco 49ers quarterback Colin Kaepernick is appearing in Nike’s “Just Do It” 30th anniversary campaign.

In 2016 Kaepernick refused to stand for the anthem in protest at police violence against African-Americans.

Other players followed suit but the protest has divided the country and sparked President Donald Trump’s anger.

The US president has called players who “disrespect” the US flag” to be sacked.

Kaepernick has not played in the National Football League, NFL, since last year, and is suing the organisation, arguing team owners deliberately froze him out because of his activism.

The Nike adverts show Kaepernick with the slogan: “Believe in something. Even if it means sacrificing everything.”

Nikes Ad Campaign Starring Colin Kaepernick. Photo: The Source

Kaepernick is one of a number of sports stars, including fellow NFL players Odell Beckham Jr and Shaquem Griffin, to appear in the 30th anniversary “Just Do It” campaign.

Nike’s vice president of branding for North America, Gino Fisanott was quoted saying: “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”

One of the other stars of the Nike campaign, tennis great Serena Williams, expressed her support.

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