Google says it is raising the price of its YouTube TV online service for new customers as it adds channels from Time Warner Inc’s, National Basketball League and Major League Baseball.
Less than one year after launching YouTube TV, the company is increasing its pricing.
Google is expanding its offering at a time when a growing number of competing services are vying to win over the growing number of viewers who are cancelling their cable subscriptions to watch their favorite shows online.
Google is betting that its strong sports offering will help win over more subscribers, said Heather Moosnick, director of content partnerships, YouTube TV.
“Sports is really one of the key offerings that a millennial would be willing to pay for a live TV service,” she said.